This project explored the development of a playful and modern visual identity for UMAIYO, a Japanese casual dining restaurant brand. Through typography, illustration, and colour experimentation, I created a cohesive branding system inspired by Japanese cuisine and culture. The final outcome applied the identity across menus, packaging, murals, uniforms, and digital advertisements.

Adobe Illustrator was used to create the logo, icons, and illustrations, while Photoshop was used to apply the branding onto realistic mock-ups. Adobe InDesign was then used to structure the final presentation through clean editorial-style layouts and reflective rationales. Overall, this project strengthened my understanding of illustration within branding and creating consistent visual identities across multiple applications.