Playing for Keeps is a responsive editorial design project that reinterprets a print article about designer Paula Scher into a digital reading experience across mobile, tablet, and desktop devices. The project explores how expressive typography and editorial layouts can adapt across screen sizes while maintaining clarity and hierarchy. Inspired by Paula Scher’s work for The Public Theater and contemporary editorial platforms such as It’s Nice That, I developed a bold typographic system that balances strong visual impact with readability and structured grid layouts.

Using Figma as the primary design tool, I translated the editorial content into responsive interface layouts, designing adaptive breakpoints for desktop, tablet, and mobile screens. The desktop layout uses a multi-column editorial structure and large imagery, while the tablet and mobile versions simplify the grid to maintain readability and intuitive scrolling. Through iterative prototyping and feedback, I refined typography, spacing, and colour accents to improve visual balance and usability. The final outcome demonstrates how expressive graphic design can be translated into a functional digital interface while preserving the narrative rhythm of editorial storytelling.