This project explored the development of a playful and contemporary brand identity and packaging solution for Swirl n’ Share, a frozen dessert brand centred around sharing and variety. Through typography, illustration, colour, and structural experimentation, I created a cohesive packaging system designed to stand out in the competitive frozen dessert market. The final outcome combined a colourful visual identity with an interactive drawer-style package containing individual flavour portions.

Adobe Illustrator was used to develop the logo, illustrations, and packaging dielines, while Photoshop was used to create realistic product and promotional mock-ups. Physical prototypes were created to test and refine the structure, functionality, and overall experience of the packaging. Overall, this project strengthened my understanding of FMCG branding, structural packaging design, prototyping, and creating consistent visual identities across multiple applications.